Apr 24, 2013

Obsessed: GAP's New Creative Direction

GAP's new creative direction and I will get along just fine. After spotting the Fall 2013 lookbook on Fashionista.com, I was floored. I've loved GAP for years and this just solidified that.


New creative director Rebekka Bay joined GAP just this past October and had a hand in the styling and presentation of this lookbook. Former GAP creative director Patrick Robinson was fired last May, due to the problem of inconsistent design, and essentially, indecisiveness.






We won't see Bay's designs until Spring 2014, but this lookbook sure gives enough of a preview! The styling and presentation fits my personal aesthetic to a T.















Hope your Wednesday is going well so far! x

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